Marketing (Optional Co-op)

Program Description

The Sprott School of Business offers a Bachelor of Commerce (Honours) program that provides a complete business education. The program is very flexible with eight concentrations, as well as options to add co-op, study abroad and/or a minor in another subject.

The first two years of the BCom program consist of foundation courses in all business areas. Students will also develop critical skills in various forms of business communications, including presentations, cover letters and resumés.

Gain critical thinking, analytical, decision-making and creative skills to effectively manage the development, pricing, promotion and distribution of products and services. Learn how to build and sustain high-value customer relationships in competitive environments.

Marketing graduates pursue careers in marketing strategy, sales, advertising, product/brand management, customer relationship management, marketing research, public relations and e-commerce.