This course will give you the skills and expertise needed for a successful career in marketing in the UK and abroad.

You'll study digital marketing theory and practice and develop innovative and sustainable marketing practices. Working closely with industry leaders, you’ll gain an insight into managing the pace and scale of factors affecting global businesses. These include an increased focus on ethics, sustainability and cultural diversities.

You’ll gain extensive experience in planning and implementing digital marketing initiatives, branding, storytelling, and communication strategies provided by a highly experienced and dedicated team of academics. This will enable you to receive a world-class degree that will provide you with the competence and the competitive advantage you need to thrive in international marketing.

Your career

Graduating from our career-focused MSc course you'll be ideally positioned to deliver innovative marketing solutions across businesses: from automotive to world fashion; undertaking new product and services development, product launches and events; from the entertainment and tourism sectors to digital technology and senior management. Our alumni pursue a wide range of fascinating and rewarding careers and create meaningful change in the UK and internationally.