Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

 

• The Digital Customer and their buying behaviour and how this differs from offline customers.
• How organisations engage and interact with Digital Customers.
• The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
• The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

 

Achieving all of this means the approach to teaching goes beyond merely presenting students with sets of theories and principles of marketing. Instead it extends to them being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. This degree will give students the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital marketing landscape.