This course is designed to prepare you for a successful career in the data-driven business world. It is particularly suited to those from a business or non-technical background who want to expand into analytics. You’ll gain sought-after skills in data analytics, visualisation and programming, while developing practical business skills such as leadership and problem solving.

You’ll explore a range of analytical approaches such as identifying trends, forecasting outcomes and making data-informed decisions. Teaching is centred on applying analytics techniques to real business challenges, allowing you to put your learning into practice straight away. The curriculum combines technical skills like AI, programming and data visualisation with a strong emphasis on ethical data use, communication, and responsible leadership.

This course will enable you to:

• Apply technical knowledge to real-world business challenges
• Develop a strategic understanding of data use within the relevant legal and ethical frameworks
• Lead analytics teams and manage data-driven projects
• Build a strong foundation in programming, data storytelling and decision-making through industry-standard tools like Python, SQL and Power BI.

Graduate opportunities

Graduates from this programme will be able to bridge specialist data skills with business expertise, translating data insights into practical solutions. With growing global demand for data professionals, business analytics roles are among the fastest-growing worldwide. In Scotland, job growth is projected across five out of six key data-related occupations through 2030. Graduates from this programme will be equipped to succeed in these roles, combining specialist technical knowledge and practical business skills.