The Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data. 

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future. Our expert staff has the depth of knowledge to turn your passion and ambition into a realisable goal.