Marketing (Extended)

This programme will equip students with a clear understanding of marketing and business development, as well as key skills to help them become successful a leader in the global business arena.

With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.

On this programme student will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help them become career-ready and achieve their goals. Student will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for their professional development and future career.

Extended route

The Extended MSc Marketing integrates the Graduate Certificate programme with our standard MSc Marketing programme, allowing student entry with qualifications equivalent to a standard degree (third class, pass or ordinary).

• Gain a solid foundation in the skills needed for postgraduate studies

• Progress straight into the MSc Marketing after passing the Graduate Certificate stage with a minimum overall average mark of 50%, and a pass mark of 40% in each Graduate Certificate module